Minimalist

a smuck Scott Romack Is

A functional minimalist with a focus on holistic Information Design, usability, accessibility, Human factors, and heuristic evaluation with a deep understanding of HCI, Web Design and Web Technology, Typographic Grid Layout & Design systems both traditional and modern. An early adopter of Style Sheets using them in early print work using QuarkXpress it was a natural transition to Cascading Style Sheets (CSS) & eXtensible hyperText Markup Language (XHTML) in web design, using this technology exclusively on all projects since 2000.

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I Have Experience (over two decades)

My Journey has been thus far from traditional art to print to multimedia to web and am now looking forward to the new wireless world that is going to be as drastic a change as the internet itself once was. Design is 10% photoshop and 90% psychology so it's just as important to know why you did something as how. In other words I believe in trying to make design objective so it is easier to justify your design to the client. This is the real battle. Another key is the knowledge that when all the concepting is done it's just plain old sweat and tears that makes the concept a reality and that bad production can kill the best idea.

I Love Typography

I have a excellent understanding of typography and grid design that makes any project look polished and professional. For example on romack.net you will notice nice justified and hyphenated type. Something that you probably have not seen online before. Also, I have approximated small caps on the links and dates. A good understanding of typography and grid design helps me to consistently produce excellent designs for any medium and not to have to go looking for 'inspiration' from others who understand these things. I started looking more deeply

I Can Do Animation 'You have a knack for this' J.R. Jacobs of Richards Group

I spent three years in flash doing things like importing bitmap sequences one frame at a time and hand tracing vector animation sequences. At the time I was more than happy to move on away from the grind of full time flash but, I am eager to get back into some motion graphics now. I have experience with After Effects and Lightwave and it wouldn't take long to ramp back up.

I Am Good but Humble (oxymoron?)

Constructive criticism is always welcome but not required. Being the lone designer on many of my previous gigs has taught me to be independent and able to make design decisions alone, it would be nice to bounce ideas off someone once and a while though. I've also been around the block enough times to know that however good I get there is always more to learn.

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Scott Romack Does

• Design nice stuff
• Provide XHTML/CSS development and maintenance
• Adhere to W3C standards for development & Section 508
• Provide cross-browser and compatibility testing
• Perform SEO (search engine optimization)
• Stress Out Over Bad Typography

Experience Counts

February 2010 - Present UX Designer - Archipelagolearning (their current site sux)

Redesigning core product suite and re-designing all front end code. Performing Usability testing on the fly using Openhallway. Designing mobile first responsive layout to work on all desktop and mobile devices (within reason). Contributing to (or forking) a unified desktop/mobile user experience. Other amazingly cool stuff with node.js.

April 2010 - December 2010 Implementation Designer - Bazaarvoice

bazaarvoice.com does white-label online ratings for the likes of Dell, Macy's, Best Buy. The implementation designer creates css to seamlessly fit the online ratings and other social media into the client's existing page so the ratings are there inline where they are needed so the consumer can make an informed decision based on a real persons experience with the product. Hand code css in Java development environment and perform rigorous browser testing.

May 2008 - April 2010 OSG

Designed and built standards compliant XHTML, CSS & Javascript for enterprise mashups for several clients including The World Bank, Brinker, and MGM among others

March 2007 - April 2008 Wieck Media

Worked with the great people at Wieck designing and building sites for Honda, Ford, Allstate, and last but not least The New York Times, using the super (or uber) cool Ruby on Rails framework and jquery javascript libraries, and my own CSS framework. Conceptualized, prototyped and built a system to video interview job candidates via the internet. Developed some smaller sites in Expression Engine a pretty good content management system built in php.

August 2006 - Feburary 2007 ABI Insurance

Designed coded tested and sent standards compliant HTML email that looks good in all major email clients, no small feat. Redesigned coded and maintained six internal and external websites. Edited and published streaming video and multimedia. Educated and trained creative staff on the merrits of standards based web development. Drank copius amounts of coffee.

May 2006 - August 2006 Powered (Austin)

Using the usual suspects Photoshop Dreamweaver as well as new (to me) tool IntelliJ IDEA a Java IDE and together with the excellent team at Powered, Designed and built online learning centers for both Yahoo! & Corel using Powered's own content management system which uses Java JSP on the backend. All Powered's sites are 100% standards compliant and these are no exception.

May 2006 Ciber

Using .NET, Sitecore, CMS, CSS, XHTML XML, XSL, JavaScript, Photoshop, Dreamweaver Single handedly designed implemented customs Content Management System (CMS) for Collin County Community College District (ccccd) using Sitecore a .net based cms on an iis server with seven sql databases. Used Photoshop for the conceptual designs and hand coded the standards based XHTML templates.

December 2005 - Februrary 2006 Esoterix

Redesigned & refactored web based j2ee application used by Esoterix and their clients to record complex pharmaceutical testing data, generate reports and send data to various systems using; XHTML, AJAX, JSP and the frameworks; MoJo, Capability Framework, Struts, and TopLink - Object-Relational Framework. The redesigned site was over 50% lighter (download times) easier to code for the back end developers and was more visually appealing and more usable.

October 2004 - December 2005 Imc2, Tribal Ddb

For IMC2; Organized Information Architecture for several Pharmaceutical clients, participated in brainstorming sessions and produced functional UI wireframes using Visio.

For TRIBAL DDB; Multimedia Design and production for various clients including Apple, Lucas arts, Pepsi, Mountain Dew etc... Designed Animated banner ad units in a Yahoo compatible format working with creative personnel on storyboards in Adobe Photoshop and Flash.

For ACKERMAN MCQUEEN; Designed and produced streaming video and animation for political website using macromedia flash.

October 2004 Nokia

Nokia.com Gov. section Info. Architecture - Created working XHTML / JSP prototype for usability testing and redesigned the entire section and uploaded improved content via NOKIA's custom CMS (content management system) built upon Nokia's custom vignette solution which performed the antithetical function of making it more difficult to enter content instead of making it less so. This was a problem with Nokia's solution and not necessarily with vignette itself. Receivables Management - Prototyped in Adobe Photoshop graphic user interface for user testing and to assure that all requirements were met, then, developed (X)HTML and CSS based templates to speed development and assure consistent look & feel in the final application.

March 2003 - March 2003 Prologic

Rapid development of ERP system for Plano Independent School District through partnership with Austin based Prologic using Java and JSP combined with Custom Framework and Struts with 100% CSSP layout to separate content from the presentation layer . Responsible for layout, design and heuristic evaluation of Highly Usable and Learnable User Interface to manage entire Plano ISD including personnel and payroll as well as student management and reporting. Introduced human factors techniques into web application design process reducing development cycle. Developed custom 'skinable' interface components using CSSP, Standards Compliant XHTML, DHTML, XML, Javascript and Java Server Pages using industry standard tools such as Adobe Photoshop, Illustrator, Acrobat; Macromedia Dreamweaver, Fireworks and Flash, IBM Websphere Application Developer and ClearCase.

Februrary 2001 - March 2003 Rsi International

Scoped, designed, implemented and promoted the standards compliant, usable and accessible XHTML, DHTML, CSSP site and media campaign for www.the-hacienda.net using Adobe Photoshop, Illustrator; Macromedia Dreamweaver, Flash and Bradsoft Topstyle following the principals of Usability, Inductive User Interface, and HCI (human computer interaction). Development included; photo shoot, online booking system, Search engine optimization (Google, Yahoo, and MSN) and a content management system.

November 2000 - Februrary 2001 Verizon

Staffed and lead creative development team in designing and producing wireless web application for collaborative effort between Verizon and Microsoft. Conceptualized custom interface elements, icons, logotypes, and overall aesthetic as well as functionality of web interface using DHTML, CSS, and flash. Created dynamic animated online marketing campaign to promote the product. Our team leader was onstage with Bill Gates.

November 2000 Objectspace

For GALILEO INTERNATIONAL Designed and implemented user interface design for complex travel management system following corporate style guide.

For NOKIA and SOUTHWESTERN BELL Developed prototype interface for cobranded ringtone website. As well as creating all internal Objectspace collateral and presentation materials

Janurary 1994 - November 1999 Alphagraphics Sir Speedy

designed 4 color printed material, brochures, business cards as well as web and multimedia design. Much of the early print work was one and two color work so I learned to work within constraints early something that has served me well throughout my career. Humble beginning but I still love the high resness of print

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